Internet Marketing

Internet marketing, also referred to as online marketing, Internet advertising, eMarketing (or e-Marketing), is the marketing of products or services over the Internet. When it applies to the subset of website based ad placements it is commonly referred to as Web advertising (Webvertising), and/or Web Marketing. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium.

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods and strategies encompass a wide range of services such as search engine marketing (SEM)which can be broken down into search engine optimisation (SEO) and pay per click (PPC), display advertising, text-based advertising, behavioral marketing, software-based ads, e-mail marketing, newsletter marketing, Customer Relationship Management Marketing affiliate marketing, web press releases, interactive advertising, online reputation management(ORM), online market research, and also Social Media Marketing Methods such as blog marketing, and viral marketing.

Internet marketing is the process of promoting an organization using online media, typically with the goals of increasing sales and boosting profits. Internet marketing does not simply mean building or promoting a website nor does it mean simply putting a banner ad up on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goes with their website function & appearance, focusing on their target market through proper choice of advertising type, media, and design.

By Wikipedia

Internet Marketing Choices

There are so many website marketing companies advertising on the internet, carrying out online marketing solutions that it is difficult to choose which web marketing company to trust to do your search engine marketing. Your advertising budget needs to last throughout the year so you want an internet marketing company that offers little initial investment for your online advertising campaign so you can use the reward of the internet marketing promotion to pay for more internet marketing.

If the online advertising company believes that their internet marketing strategy is a good one this should not be a problem for you to arrange. All internet marketing agencies that want you to put large sums of cash upfront before they start to advertise your business online I would recommend you stay away from them.If they want a small deposit upfront and still offer no work for your company website in return, still be weary. Should the internet marketing company want a small deposit before you launch your internet marketing campaign but are willing to do more work for your company website that makes the small deposit a worthy investment then you are on the right track.

Internet Marketing Advertising Budget
Before you start to advertise your business website on the internet you need to put your advertising budget to one side and stick to it (number one rule!). This will make you bargain with the internet marketing agency so you get the best price possible for your company internet marketing strategy and will help the advertising budget last its expectations. You will be restricted initially to using all forms of website marketing when carrying out your internet marketing promotions. I have detailed below the most cost effective forms of internet marketing to advertising your business using your website.

Web Marketing via Email Marketing
Email marketing is not about the vast amounts of email addresses you can get your hands on. This will prove extremely costly on your advertising budget and a waste of time carrying out your internet marketing strategy. Email web marketing is about quality of the data the internet marketing company provides you with if the email marketing strategy is going to have any hope in being a successful one. Try and promote an email marketing campaign where you only pay on acquisition (for leads with name and contact details).

Cost per acquisition is the best way to do your internet marketing with emails. You have to ensure that the internet marketing company is permitted to providing these email addresses for you to contact. You do want to be accused of spamming. This could end up costing a bundle for your internet marketing if proven to be the case. Email marketing has been proven to be successful if quality of leads are good but may end up costing quite a bit and a lot of time spent on email design.

Website Marketing With Banners
Carrying out advertising your business with the use of banners when doing your internet marketing is a risky venture. A website marketing company will be aware that advertising your banner across search engines is mainly for branding purposes for you company. You will still get traffic through to your company website but it will not be as much as sponsored links or Google or Adwords.

When advertising your business withbanner ads the click through rate is approximately once every twenty viewings from the same end user. So you can just imagine the amount of viewings you will need for large amount of visitors.Try and get a deal when you pay on performance only but this will be hard to find. Your most effective form of internet marketing with banners is get a deal where you are the only banner on the page, the banner is exclusive to you and you are on every page throughout the search. You will also find an internet marketing agency having the banner at the top of the frame of all your competitor web sites as well.

This is great branding for your company website and will be a more effective web marketing strategy. When you are advertising your business with banners and you are not the only banner on the page your internet marketing returns suddenly slow right down. You will then have to negotiate with the internet marketing company to pay at the end of each month after the traffic has been delivered. This way you cannot lose but the impact you will want to make will be of minimal effect. Internet marketing with banners is still a good way to corner the market if the advertising budget fits the website marketing promotion .

Internet Marketing via Cost Per Click
Internet marketing cost per click is probably one of the most common forms of search engine marketing available online. You will find that the most common types of cost per click used will be Overture and Google cost per click campaigns. You will have to bid for the top position which is always the downside as the need to be above your competition is such a necessity when carrying out internet marketing solutions. You must be made aware that when doing search engine marketing with sponsored links that you will only receive 2 - 25% of all the traffic. Over time statistics show that a minimum of 75% of all traffic go to the natural listings. On Google the first two pages (top 20) are searched frequently with the third page still a decent position for your website to be situated.When you use cost per click for your internet marketing you will find that you do at least get quality traffic to your website but the downside is that you will have spent a small fortune getting the traffic. I know of some customers that have spent over five thousand pounds a month to stay above the competitors doing their internet marketing this way. A recommendation when doing your web marketing with cost per click would have to be advertising with Adwords on Google. You will be on the most popular search engine and can trial campaigns out on a monthly basis until you stumble across the internet marketing keywords that bring the best result for you. This form of internet marketing could result in a large investment for your marketing budget in the long term. To defeat this form of internet marketing it is essential that you are introduced to the ultimate way to advertise your business with internet marketing - web site design search engine optimisation.

Online Marketing with Website Design Search Engine Marketing
When you do your internet marketing with the use of website design search engine optimisation you will make massive savings on your advertising budget in the long term. If the search engine marketing company you choose to do your web marketing with has experience within the SEO field, your internet marketing experience will be a prosperous one!Website optimisation and website promotion is the premier solution to your internet marketing requirement.

This is because search engine marketing is a process which places your company website in the natural search engine listings.This is of huge benefit to you as the natural listings on a search engine such as Google receive at least 75% of the traffic search engine receive.Therefore if you can find an internet marketing agency that can provide you with a successful search engine marketing campaign it will be a great achievement for your company website to get high search engine positioning on the search engines such as Google.Weblinx SEO is done strictly to Google Guidelines. This means that as a search engine marketing firm we only employ ethical and successful optimisation techniques on our optimised pages.

We stay away from any spamming or unethical and undesirable techniques as we want all our search engine optimisation campaigns to work for our clients.Unlike other internet marketing companies we place our focus solely on our clients - if we make our work a success for you, it is a success for us. Your success is our success.

Internet Marketing Services from Weblinx
Internet marketing with Weblinx is a different online marketing experience. You will have full web marketing account management throughout the year. Your SEO consultant will be in touch at least once a month advising on progress of your internet marketing campaign when carrying out your online media solution. You will have your website pages worked on every three months to gain those positions you want for your company website when you advertise your business free of charge throughout your internet advertising and marketing strategy. Weblinx wants to retain your custom to survive the competition within internet marketing. We offer many forms of payment for your web marketing and have the ultimate internet marketing strategy for you to advertise your business with our website marketing promotion - company website design search engine optimisation campaigns.

Weblinx have many successful online marketing case studies for you to have a look at how our internet marketing services help websites get the traffic that are actively looking for their products and services on the internet. For you website to be totally prepared for the search engines call one of our internet marketing account managers to get the advice you seek regarding the marketing of your website. Search engine marketing is one of the internet marketing services Weblinx Ltd specialise in and have a long successful client list available to view on request.

Simple Ways For A New Internet Marketer To Make Money

We've all heard the hype: Make A Million Dollars On The Internet Every Night While You Sleep! Earn A Full Time Living With Online Surveys! Blog Your Way To A Fortune! But is the hype just hype? Or is there any truth to making money online?

I'm here to tell you YES! Making money online is a real and viable source of income. I earn a full time living with online marketing and I'm going to share with you three simple ways to make money.

Writing - Ever heard the phrase "content is king"? Well, it's true. And unique content commands the attention of search engines and the bulk of web surfers. People want text! They want new stories, how-to guides, and informative reports every single day, just like they would expect from their local newspaper.

There can never be enough new content on the internet. And because people want to read the latest headlines, search engines are constantly tracking down the latest and greatest content on the web and pushing it to the top of the search results. This means that anybody who can put together a cohesive sentence has a legitimate shot at making money online.

You can start your own free blog and make money by linking to affiliate products. Or you can write articles and content for websites and get paid for your prose. You can also write your own eBook and partner up with an affiliate network, gaining thousands of online salesman overnight! On the internet, writing is one of the strongest abilities a person can have if they want to earn an online income.

Surveys - When it comes to surveys, do believe the hype! I've personally experimented with these sites to test their legitimacy and amazingly enough, I did get paid for completing simple surveys. The pay range is typically low, anywhere from $1 to $3 for a short survey. But I found that I could complete a $1 survey about every 5 minutes, which is roughly $12 an hour. That's not bad for sitting on your butt and typing on the keyboard.

To earn a decent wage by taking surveys, you will need to be extremely organized and (more importantly) disciplined! If you're a stay at home mom or you have a few extra hours to burn every day, you can definitely earn a nice monthly paycheck by participating in online survey programs. One word of caution: Never pay to join a survey site! The legitimate survey sites are 100% free to join.

Marketing For Others - To be successful on the internet, a company needs exposure, and exposure takes dedicated work. There really is no "set and forget" method to getting free web traffic (unless you run a PPC campaign of course, but those can be very expensive and must always have a full time manager to monitor the account).

Traffic generation can be acquired through a variety of methods: articles, blogging, social bookmarking, videos, forums, question-and-answer-sites, and many other methods. Outside of marketing for your own profit, you can offer your online marketing services to other companies and get paid very well for your time. I charge anywhere from $85 to $150 per hour for my marketing skills, and my clients are very happy with their results!

Those are three great methods for making money online, and I can honestly say that I've earned a paycheck from each one. If you are serious about making money on the internet, you should start by performing your own research and studying how internet marketing works at every level. There are plenty of free, online sources that can show you the ropes for practically every method of marketing. Article Directory sites are an immense resource, and they are free to search and read!

A word of caution to the new internet marketer: keep your money in your wallet! There are marketers out there who specialize in selling material to newbies. They will promise you the moon in exchange for your $67 or $99. Don't do it! Keep your credit card in your wallet and start learning as much as you can by reading the content that is freely available. Good luck with your online marketing career!

By Jonathan Zemeckis

Is Internet Marketing Working For You Or Not

Determining whether or not your Internet marketing campaign is working for you is a very important part of the advertising process. This is so important because while there is a great deal of Internet marketing which can be done without a great deal of expense, other types of Internet marketing do have financial costs associated with them. Also, in both cases there is a time and energy burden to orchestrating the Internet marketing.

For all of these reasons it is important for business owners to continuously evaluate their marketing techniques and strategies to determine what is working and what is not. This will help the business owner to focus his efforts on marketing strategies which are providing positive results as opposed to those which are either not providing results or are only providing lackluster results. This article will examine a few different marketing strategies as well as how business owners can evaluate the effectiveness of these strategies.

Affiliate marketing is certainly one of the most cost effective Internet marketing strategies available. This marketing strategy involves having other website owners known as affiliates post an advertisement on their websites to direct Internet traffic to your website. This marketing strategy is cost effective because in most cases the affiliate is only paid when he produces a desired result such as enticing an Internet user to click through the advertisement or to purchase a product or service once they click through the ad. While the business owner is only paying for the advertisement when it produces a desired effect, it is still worthwhile to evaluate the effectiveness of these ads to determine whether or not they are working well.

Fortunately affiliate marketing ads have a natural feedback mechanism which makes it easy to evaluate how well the ad is working. This feedback is provided in the form of code imbedded in the advertisement which specifies which affiliate generated the website visitors. This information is provided for the purposes of issuing payment to the affiliate but it can also provide the business owner with useful information on which affiliate ads are the most effective. This information is especially useful when the affiliates are posting different ads. The business owner may conclude the ads posted by the more successful affiliates are more appealing to potential customers and may opt to use this style of ad for all of their affiliates.

Business owners who use Internet marketing strategies such as posting on message boards to promote their business might want to consider asking customers to complete a short survey when making a purchase. This survey can include useful demographic information which is always helpful for marketing as well as information regarding where the customer learned of the products or services you offer. Including the message board web address as one of the responses will give you a good indication of whether or not the message boards are helping to drive customers to your website. You may also have some unofficial feedback in terms of the response to your postings on the message board. If the general consensus is in support of your posts, you may infer you are generating some interest in your business or website through this tactic.

Finally, an Internet marketing strategy can be evaluated by studying website traffic results as well as sales receipts. Anytime you implement a new Internet marketing strategy or technique it is worthwhile to study your website traffic reports and sales receipts carefully to determine whether or not there is a spike in either traffic or sales immediately after the marketing effort. For example, if you send out an e-newsletter to those who have requested additional information about your products or services, you may notice there is an increase in traffic or sales soon afterwards. This is a good indication the e-newsletter was well received and effective. However, if there is not a marked increase in traffic or sales subsequent to the e-newsletter it indicates the marketing effort was not effective.

By Albert Alexander

The Advantages of Online Marketing

The advantages of using an online marketing company for sales, branding and exposure is self-evident. As traditional off-line markets are embracing online marketing to eagerly promote products and services, the need to refine the sales and fulfillment cycles based on supply and demand are a necessity.

To bridge the gap of demographic disparity, search engine marketing specialists are now involved in managing aggressive (organic or sponsored) online marketing campaigns for highly-competitive keywords for their clients on a daily basis.

Instead of business as usual (television, radio, print), companies must now adapt their advertising and marketing efforts to embrace a new breed of web-savvy consumers to secure such ripe online opportunities. This is due to the fact that traditional consumers have shifted the way they perceive, search and acquire information as a result of search engines. To say that the playing field has been leveled in an understatement.

In a matter of months and aggressive online campaign can secure millions of impressions and reach a targeted audience (that converts) as a result of a successful SEO campaign. Keywords thought previously unattainable can now be optimized organically for your site in a matter of months, vs. years of branding using traditional off-line means to reach those same prospects.

Instead of spending 300,000 to launch a new product. With a fraction of the cost using a fair amount of content (300-600 pages developed over time) and strategic positioning, such a company could within a year rival the most competitive national brands through (1) leveraging optimized landing pages (2) targeting an optimal range of keywords (3) acquiring links from authority sources and (4) using the proper tags for a viral social media barrage to kick off a viral backlash of online exposure.When you consider traditional PR (public relations) the emphasis was hinged on the contingent that you reach the largest qualified audience through newspapers, television and publications. The method focused on third party referrals or endorsements from authority columns, TV shows, talk shows or similar mediums.

When Google entered the scene in the 90's, the rules of marketing changed. In 2008, with the advent of bloggers, social media and search engine optimization, you can reach the same prospective users of traditional media (reaching audiences that rival traditional publications) in an environment that is most suitable for conversion (their own computer screen) as a result of content and tags harboring on the brink of their interests.

In the past when the methods for delivering media were limited to television or an occasional article from a monthly or bi-weekly publication, with RSS feeds, social media sites or Google Blog Search you can simply specify the keywords that interest you and have email updates delivered to your computer, PDA or phone as they occur in Google 24 hours a day.

Would you rather spend a few hundred dollars using on online press release service for a national release? or thousands of dollars from a traditional marketing firm to accomplish the same reach and exposure and have to incur the fee of copy writing to boot.

It is this logic that now has businesses searching for more value and reach for leveraging their advertising dollars. Value which is recession-proof and is the new metric as online marketing has become a viable alternative to exorbitant traditional marketing methods.What more could you ask for from the standpoint of conducting business online? Nearly instant analytics and holistic market research are available with the ability to track responses or spy on your competition with just a few keystrokes to glean an innovative new tactic.Online marketing offers ingenious alternatives to the brick and mortar mentality from the if you build it they will come, era. Now with research, creative copy and a landing page, you can test conversion rates at a fraction of the cost of a traditional campaign to see if it is worth leaning into.

Using tags (to seed the search engine result pages), analytics and tracking to gauge conversion and user engagement the new frontier of advertising and promotion. Entering a competitive niche or booming industry has never been easier. Now with a stint of market research, custom content composition and search engine positioning. virtually any phrase with traffic can be optimized.

Creating a buzz through an aggressive link popularity campaign, a timely story (based on search or social media trends) and traffic (as a result of tactful exposure) can result in developing authority for your website which intrinsically has the ability to impact a national audience with a few strategic themed posts or authority back links.

Online marketing serves cater to a vital function, reaching a new breed of consumers that are responsible for reshaping the way the market (and those who engage it) respond to an intelligent, informed and user-centric client that possesses vision, know-how and the ability to impact your brand with the drop of an email or one viral comment in the right place.

By Jeffrey Smith

Internet Marketing Evolves With New Campaigns To Learn

Internet marketing used to be simple. It was a basic storefront philosophy: you threw up a website store, placed a few banner ads at other sites and started marketing your product. E-bay was an early but extremely savvy internet marketer that took off like a shot, but today's internet marketing is much more complex and vastly different.

Internet marketing today encompasses a whole range of different marketing strategies, some that don't even directly relate to selling the actual product. Marketing experts will tell you to image, loyalty and brand awareness are just as essential to success as selling the actual product, and Internet marketing today recognizes this. Today a successful Internet marketing plan has to encompass all of these ideas to compete in a truly global marketplace.It is not just about getting people to visit your company's site anymore.

It's also about:

1: Brand awareness. Find what makes your particular brand special. With perhaps hundreds or even thousands of other websites selling similar items or services, decide what sets your item or service apart as unique. Your Internet marketing needs to highlight what's special about you. Create a tag line, a slogan that's catchy, short and easy to remember and design a logo. Use it on your home page and everywhere else you can, including in your emails and on your banner ads to create easy recognition.

2: Creating buzz. Internet marketing is ideally suited for this task. Get out and blog. Visit other blogs that relate to your industry and comment sagely, providing links back to your site. Stir up debate and discussion. Get a dialogue going. Be sure you also send out press releases whenever your company achieves a milestone or releases a new product or service.

3: Become an expert. Again, Internet marketing techniques let you become an expert like never before. Write articles on industry issues you're passionate about, and then submit them to online magazines and Internet forums. Remember to include your byline at the bottom and a link to your website. Offering your insights on other websites is a great way to establish yourself as in industry expert, whether it's in the fashion industry or the insurance industry. Having a blog of your own is another great way to establish yourself as an expert and generate traffic to your site. It can also generate some great incoming traffic and get some discussions going with visitors.

4: Creating customer loyalty. Internet marketing doesn't just focus on getting the customers, it also wants to keep the customers. It costs far more to gain new customers than it does to keep repeat customers, so it pays to think about what your customers want that will keep them coming back for more. A site that's regularly updated, fresh and interesting is a great aspect of Internet marketing that lots of business owners overlook. Fresh content, a newsletter that really offers fresh, vital, useful information is great marketing.

5: Conducting research. You can use Internet marketing campaigns to learn more about your customers and potential customers. Get your fingers on the pulse of consumers with brief, interactive surveys. If they are interesting and fun you can learn an awful lot about what they really want from your products or services and what they don't like. You can also learn a lot from your own blog. Don't hesitate to answer questions or get engaged in a dialogue with visitors. Remember, its all marketing.

With so many Internet marketing options available, the competition is fierce and you can find dozens of ways to enhance your business. In fact, you can spend all of your time focusing on just the marketing aspect of your business. As you continue to grow, you may want to consider hiring someone to focus on your Internet marketing so that you can get back to running your company.

By Andy West

How Do You Evaluate Your Internet Marketing Response

Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing.

This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.

Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.

Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style.

Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.

Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers.

While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.

By Albert Alexander